We are looking for a full-time Marketing Administrator (Marketing Operations & Demand-Gen Support) to support a unified go-to-market engine by executing marketing campaigns, maintaining marketing operations, producing sales collateral, and ensuring a seamless flow of qualified leads to the SDR and sales teams.
This is a hands-on, execution-focused role for an organized, detail-oriented marketing professional who thrives in a fast-paced, build-phase environment.
Job location: Remote / Serbia
Responsibilities
- Execute email campaigns, nurture programs, and retargeting initiatives through the marketing automation platform
- Maintain marketing automation and CRM workflows, including lead scoring, lead routing, and sales notifications
- Coordinate and support digital marketing campaigns across SEO, content, PPC, social media, and account-based marketing initiatives
- Monitor campaign performance and prepare reports on lead generation, conversion, and pipeline contribution
- Create, update, and maintain sales and marketing collateral, including presentations, case studies, one-pagers, and sales enablement materials
- Maintain website content, landing pages, gated assets, and the marketing asset library while ensuring brand consistency
- Coordinate webinars, trade shows, and partner marketing activities, including event logistics, registrations, follow-up, and lead tracking
- Support marketing data management, including CRM data integrity, list hygiene, third-party data, and intent data
- Administer marketing technology platforms, analytics tools, and AI productivity tools used by the marketing team
- Manage marketing budgets, vendor invoices, and purchase tracking
- Document marketing processes and maintain scalable operational procedures
- Collaborate with marketing, sales, engineering, and technical teams to align marketing initiatives with pipeline goals and ensure accurate messaging
- Share best practices and contribute to the continuous improvement of marketing operations and team performance
Requirements
- 2+ years of experience in marketing coordination, marketing operations, or demand generation support
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Marketo, or similar
- Strong understanding of email marketing, landing pages, SEO fundamentals, content marketing, and digital campaign execution
- Excellent organizational, project management, and time management skills with strong attention to detail
- Strong written and verbal communication skills
- Experience using data and analytics to measure marketing performance and support decision-making
- Ability to work independently while collaborating effectively with cross-functional teams
- Ability to work during Central and Eastern U.S. business hours
- Excellent knowledge of English, both written and spoken
Nice to Have
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent practical experience
- Experience marketing managed IT services, cybersecurity, or other B2B technology solutions
- Familiarity with AI productivity tools such as Claude and ChatGPT
- Experience supporting account-based marketing, paid media, or partner marketing programs
- Relevant certifications such as HubSpot, Google Analytics, Google Ads, or Salesforce
- Experience working closely with sales or SDR teams and supporting lead-to-pipeline processes