Our journey began with an in-depth understanding of StratFi‘s operations and goals. Whether a business had an internal finance team or not, StratFi’s role was to assess current systems, offer strategic recommendations, and engage in hands-on implementation. Their belief in the importance of early strategic finance involvement needed to resonate through their website.

To meet these objectives, we proposed a comprehensive website revitalization plan aimed at enhancing StratFi’s online presence. The scope of work included content development, professional layout updates, and ensuring the site was fully responsive.

Designing the Framework

We started with an analysis of the current website, identifying areas for improvement. From there, we created wireframes that illustrated the best positions and hierarchy for new features, ensuring an optimal user experience.

Once the wireframes were approved, we incorporated StratFi’s style guide into the design. The colors, fonts, and shapes provided by StratFi were meticulously integrated to ensure brand consistency. The new design was contemporary, clean, and professional, reflecting the sophisticated nature of StratFi’s services.

The homepage is the gateway to any website, and for StratFi, it needed to make a strong first impression. After the client approved the initial designs, we developed a homepage that was not only visually appealing but also functional and user-friendly.

Developing the Homepage

The homepage is the gateway to any website, and for StratFi, it needed to make a strong first impression. After the client approved the initial designs, we developed a homepage that was not only visually appealing but also functional and user-friendly.

Expanding the Design

Following the successful design of the homepage, we expanded the design to the entire website. Every page was crafted with the same attention to detail, ensuring a cohesive and polished look throughout. Additionally, we created a mobile version of the website, enhancing accessibility for users on all devices.

Interactive prototypes were developed for client review, allowing StratFi to experience the new design firsthand. Their feedback was invaluable, and after a few refinements, the final design was ready for implementation.

Overcoming Challenges

One of the challenges we faced was working within the constraints of the Squarespace CMS. StratFi’s existing website was built using a Squarespace theme, and transforming our design into reality required close collaboration with our web developer. Despite the limitations, we successfully brought the design to life, maintaining the integrity of our vision.

Achieving the Vision

The result was a revitalized website that truly reflected StratFi’s professionalism and credibility. The enhanced user experience, improved navigation, and fully responsive design ensured that visitors could easily access and engage with the content, regardless of the device they were using.

Before

After

“I enjoyed working with the BlueGrid team for my website redesign project. The timeliness and execution was excellent. I felt well taken care of because it seemed like the whole team was helping to put my project over the finish line. I definitely see myself working with them again and would recommend them to others.”

– Shirak Zakaryan, Founder of StratFi Consulting

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