Business Development 4 minutes read

Company Culture – Foundation for Business Growth

Company culture. The word that is often thrown around through entrepreneurship blogs, business and management articles. However, the company culture is what? 🧐

Company culture, in a laymen's terms is simply the behaviour of a company, internally, externally and behaviour of its employees. As the company and its employees are effecting both, externally and internally, culture exists at the level of the company and its employees' effect reach. This means that we can see culture as an envelope of the behaviour between company and its employees on different scales, how they interact and what core values they share.

So, let's see what is it.

What Is Company Culture?

Company culture is the shared set of values and behaviours that ultimately shape the company face and image.

It’s the feeling people in the organisation all have and share about the company image, work they do on daily basis, values they share with the company. One important part of it is showing people where the company is headed. This sets the pace and with string core values makes us unstoppable. All of this is makes the company culture as we know it.

Importance of Company Culture

The key to build a successful company is to have a culture based on a strong beliefs, values and mutual understanding of the direction the company is headed. When we build the company with string culture we can count on employees to understand the heart-beat of the company and how they connect to it. Employees in the organisation with strong culture are more likely to grow and advance themselves on the job.

Strong culture will provide the guiding principles for the employees that, if met with your core values, will follow and live by it. Through the best and the worst days of the company, strong culture will help employees prevale. Company culture will set the tone for the mission to be accomplished and vision to be seen and felt by every employee. Essentially, the company culture holds the company tight.

When your company grows and number of employees grows the company culture will do the leg work on selecting your candidates and setting up the standards. Candidates who recognise the culture and feel like being a part of it will be self-selected before you acquire them. Big brands have the advantage here, everyone wants to work for large brand name, so, Amazon, for example, hires inventors and pioneers, people who are known as interpreneurs - entrepreneurs within the company. Candidates are aware of this and are self-selecting themselves.

How Does Company Culture Work?

It can arise from the business development plan or otherwise delivered. It can, also, arise from the history of the decision company made, the image it made of itself by acting and behaving on a certain way. Employees and candidates then can recognise what the company stands for and what is expected of them.

Corporate organisations are setting certain criteria for enrolment in their company. The job description is firmly defined and process of advancement is set in the career path folder. Migrating from one role to another role is more likely to be a matter of following instructions. In the startup ecosystems, this migration may happen on a more casual pace, without a strongly defined procedures. One or the other are showing certain behaviour and candidates or employees are well on the track with what is expected of them.

However, one is still not the way culture works. Corporate culture is usually just a set of procedures, which eliminates the element of deciding the certain action and showing values the company stands for on the non-well-defined guidebook. Startups are forced to act on daily plans so, this approach reveals more human-controlled behaviour which takes the warmer form with people.

One is the procedure, the other is the culture.


Fostering a great business culture will not only increase employee happiness and productivity, but it will sharpen your edge when competing with other businesses for new talent. Constantly revisit it, keep discussions open and recognize everyone’s role in building it.

As a business leader, realize that it is not something that can be decided and imposed from above. You need to ensure everyone in your company has the opportunity to engage with it and shape it.

You can check our company culture here.